Can I afford to ignore the bidding process if automated strategies are handling my bids? Due to the widespread use of algorithmic strategies in bidding, this is a legitimate question to ask (and automation in Google Ads in general). If you're looking for a simple yes or no answer, here it is: YES. certainly a meme The more detailed response is still "YES," but with several qualifications about why and how frequently you should reassess your bidding approach. Therefore, here are some suggestions for controlling your bidding strategies in the...
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